CHAMP

CHAMP is a strategic sales methodology that focuses on engaging with key decision-makers early in the sales process to build trust and establish credibility. It emphasizes understanding the customer's needs by asking insightful questions, identifying their challenges, and aligning solutions accordingly. The approach involves four main elements: **Challenges** (understanding the client's problems), **Authority** (connecting with decision-makers), **Money** (discussing budget and investment), and **Priorities** (aligning solutions with what the client values most). Overall, CHAMP helps salespeople develop deeper relationships and increase the chances of closing successful deals by being strategic and consultative.