
Challenger Banks
Challenger banks are new financial institutions that operate primarily online or via mobile apps, aiming to offer more innovative, accessible, and customer-friendly banking services compared to traditional banks. Unlike legacy banks with extensive branch networks, challenger banks focus on digital convenience, lower fees, and personalized experiences. They often emphasize transparency, quick customer support, and modern features such as real-time notifications and easy account management. These banks are regulated like traditional banks but seek to challenge established players by providing more flexible and tech-driven financial solutions.