CGI in advertising

CGI, or Computer-Generated Imagery, in advertising refers to the use of digital graphics created with computer software to produce realistic or imaginative visuals. It allows advertisers to showcase concepts, products, or environments that might be impossible, expensive, or unsafe to film in real life. CGI enhances storytelling by creating stunning, highly detailed images and effects, making ads more visually engaging. It offers flexibility and precision, enabling brands to craft compelling messages with visually impressive elements, often in a cost-effective and time-efficient manner compared to traditional filming.