Center for Social Marketing (CSM)

The Center for Social Marketing (CSM) is an organization dedicated to applying marketing principles to promote positive social change. By researching and developing strategies, CSM helps create campaigns that encourage healthier behaviors, environmental sustainability, and community well-being. They focus on understanding target audiences, crafting effective messages, and using diverse communication channels to influence attitudes and actions. Essentially, CSM leverages marketing expertise to address social issues, aiming to inform and motivate communities towards beneficial behaviors and solutions.