CEA (Consumer Electronics Association)

The Consumer Electronics Association (CEA) is a trade organization representing companies involved in designing, manufacturing, and selling consumer electronics, such as TVs, smartphones, and smart home devices. It advocates for industry interests, provides market research, and hosts events like the Consumer Electronics Show (CES). CEA helps shape policies, promotes innovation, and provides resources to support the growth of the consumer technology sector, ultimately benefiting both the industry and consumers by fostering innovation and ensuring standards.