CDP

CDP, or Customer Data Platform, is a technology that helps businesses collect, organize, and analyze all their customer information in one centralized system. It gathers data from multiple sources like websites, apps, and social media, creating a unified customer profile. This comprehensive view allows companies to better understand their customers' behaviors, preferences, and needs. With this insight, businesses can personalize marketing efforts, improve customer experience, and build stronger relationships. Essentially, a CDP acts as a single source of truth about customers, enabling more targeted and effective engagement.