CDA (Critical Discourse Analysis)

Critical Discourse Analysis (CDA) is a method used to examine how language in texts and speech reflects and shapes power relations and societal ideologies. It looks beyond the surface to understand how words and messages influence perceptions, reinforce social inequalities, or challenge authority. By analyzing language patterns, assumptions, and narratives, CDA reveals the hidden meanings and motivations that shape social dynamics. It’s a way to critically understand how communication maintains or questions the status quo, often with the goal of promoting social change or greater awareness.