
CCI (Customer Confidence Index)
The Customer Confidence Index (CCI) measures how optimistic or cautious consumers are about the economy’s future. It reflects their willingness to spend, save, or invest based on current conditions and expectations. A high CCI indicates that consumers feel confident, likely leading to increased spending and economic growth. Conversely, a low CCI suggests uncertainty or concern, which can result in reduced spending and slower economic activity. Businesses and policymakers use the CCI to gauge consumer sentiment, helping them make informed decisions about investments, policies, and strategies to support economic stability.