causal analysis

Causal analysis is a method used to determine if and how one factor directly influences another. It helps identify cause-and-effect relationships by examining data and patterns to see whether changes in one variable lead to changes in another. For example, it can show if a new marketing campaign increases sales or if a new medication improves health outcomes. This analysis is essential for making informed decisions, as it distinguishes correlation (things happening together) from causation (one thing actually causing the other).