CATI (Computer-Assisted Telephone Interviewing)

Computer-Assisted Telephone Interviewing (CATI) is a research method where interviewers use a computerized system to conduct telephone surveys. The computer guides the interviewer through a predefined set of questions, records responses directly into the system, and ensures consistency and accuracy. This approach streamlines data collection, reduces errors, and allows for real-time data monitoring. CATI is commonly used in market research, public opinion polling, and social studies, enabling efficient, organized, and high-quality data gathering over the phone.