catchphrase

A catchphrase is a memorable, often repeated phrase associated with a person, character, or brand. It serves as a quick, recognizable way to convey a message, personality, or idea, often used in advertising, entertainment, or daily conversation. Catchphrases help create identity and make communication more engaging, fostering familiarity and recall. They are typically concise, easy to remember, and can become part of popular culture. Examples include "Just do it" or "Catch you later." Essentially, a catchphrase acts as a linguistic trademark that resonates with audiences and enhances recognition.