CASL

CASL (Canadian Anti-Spam Legislation) is a law that regulates how businesses can send electronic messages like emails and texts. Its main goal is to protect people from spam, phishing, and other unwanted digital communications. Under CASL, organizations must obtain clear consent before sending commercial messages, identify themselves honestly, and provide an easy way to unsubscribe. The legislation applies to all commercial electronic messages and related actions, aiming to promote trust and security in online communication. Violating CASL can result in hefty fines, so businesses must ensure their digital marketing practices comply.