Cart Abandonment

Cart abandonment happens when a shopper adds items to their online shopping cart but leaves the website without completing the purchase. This can occur for various reasons, such as unexpected costs, complicated checkout processes, concerns about security, or simply changing their mind. It’s a common challenge for online retailers, as it means potential sales are lost even though the customer showed interest. Understanding and addressing the reasons behind cart abandonment can help businesses improve their checkout experience and increase conversion rates.