Carriage trade

The carriage trade refers to the segment of consumers who buy high-end, luxury, or premium products and services. These customers often have higher incomes and prefer quality, exclusivity, and status symbols. Businesses target the carriage trade to attract wealthy clients, offering premium pricing and personalized services. The term originally comes from the idea that wealthy customers "carry" or support luxury markets, much like a carriage would carry valuable goods. In marketing, understanding the carriage trade helps companies develop strategies to appeal to affluent consumers seeking prestige and exceptional experiences.