Carole Cadwalladr

Carole Cadwalladr is a British journalist known for investigating and revealing how social media and data analytics influenced political campaigns, notably the Brexit vote. She uncovered how companies like Cambridge Analytica used personal data to target voters with tailored messages, raising concerns about privacy, manipulation, and the integrity of democratic processes. Her work has brought attention to the power and risks of digital technology in shaping public opinion, prompting discussions on accountability, regulation, and voter awareness.