Carliss Y. Baldwin

Carliss Y. Baldwin is an influential American economist and professor known for her work in the fields of economics, business strategy, and innovation. She has notably contributed to the understanding of how firms innovate and compete, particularly in complex industries. Baldwin emphasizes the importance of modularity in design and how it allows companies to adapt more easily to change by breaking products into interchangeable parts. Her research aids in understanding how businesses can organize themselves to foster innovation and respond to competition in a dynamic market environment.