Carliss Baldwin

Carliss Baldwin is a prominent scholar in the fields of business and management, particularly known for her work on innovation, technology, and the theory of modularity. She explores how firms develop and manage their products and services in a changing market environment. Baldwin's research highlights the importance of design in organizational structure, emphasizing how companies can be more adaptable and efficient by structuring their products into modular components. This approach helps businesses innovate more effectively and respond swiftly to customer needs and technological advancements. Her insights are influential in understanding modern business strategies and product development.