Canonical URLs

A canonical URL is the preferred version of a webpage that a website owner wants search engines to recognize and display in search results. When multiple URLs lead to the same content, search engines may get confused about which one to rank. By specifying a canonical URL, website owners tell search engines which version is the most important, helping to avoid duplicate content issues and improve search engine optimization (SEO). Essentially, it's a way to consolidate page signals and ensure consistent indexing, making it easier for both search engines and users to find the right version of a page.