cannabis consumer trends

Cannabis consumer trends show increased acceptance and legalization across many regions, leading to wider availability and diverse product options. Consumers now seek both recreational and wellness uses, with preferences shifting toward higher-quality, standardized products like edibles, oils, and beverages. Demographics are expanding beyond traditional users to include older adults and health-conscious individuals. Additionally, there's growing interest in products with specific health benefits or functional effects. Overall, the market is becoming more mainstream, driven by changing laws, social acceptance, and product innovation, making cannabis more accessible and tailored to a variety of consumer needs.