Candidate Relationship Management (CRM)

Candidate Relationship Management (CRM) is a strategic approach and set of tools used by organizations to build and maintain positive relationships with potential and current job candidates. It involves tracking interactions, preferences, and communication history to create a personalized experience. This helps companies attract, engage, and retain talent more effectively, ensuring a consistent and professional connection throughout the hiring process and beyond. Essentially, CRM for candidates functions like customer relationship management, but focused on nurturing relationships with individuals interested in employment opportunities.