Canadian Tire Money

Canadian Tire Money (CTM) is a loyalty program offered by Canadian Tire, a retail chain. Customers earn a percentage of their purchases back in the form of a paper or digital coupon called CTM, which resembles real money. These earned funds can be used for future in-store or online purchases, effectively reducing overall costs. Originally introduced as a form of customer appreciation, CTM has evolved into a popular reward system, fostering customer retention and encouraging repeat business. While not directly equivalent to cash, CTM functions as a store-specific currency, giving shoppers an added incentive to shop at Canadian Tire.