Canadian content regulation

Canadian content regulation, often referred to as "CanCon," is a policy aimed at promoting and supporting Canadian cultural production in media, including television, radio, and music. It requires broadcasters to air a certain percentage of content created by Canadians or that reflects Canadian culture. This regulation helps ensure a diverse range of voices and stories in the media landscape, fostering a sense of national identity and supporting local artists. By establishing guidelines for what qualifies as Canadian content, the regulation encourages investment in homegrown productions and helps protect Canada's cultural uniqueness in a global market.