campaign polling

Campaign polling is a method used to measure public opinion about political candidates, issues, or policies during an election cycle. Respondents are asked questions through surveys or interviews to gauge support, preferences, or opinions. These polls help campaigns understand how the public feels, identify strengths and weaknesses, and inform strategy. While not perfect, they provide a snapshot of voter sentiment at a specific time. Accurate polling relies on representative sampling and proper analysis, but results can fluctuate as opinions change or as the polling methods evolve.