Campaign Metrics

Campaign metrics are measurements used to evaluate how well a marketing effort is performing. They help determine if a campaign is reaching its goals by tracking things like how many people saw the campaign (impressions), how many interacted with it (clicks), and how many took a desired action (conversions). Other metrics include cost-effectiveness, engagement levels, and return on investment. By analyzing these numbers, businesses can understand what’s working, optimize strategies, and make informed decisions to improve future campaigns.