campaign evaluation

Campaign evaluation is the process of assessing how effectively a marketing or advertising campaign achieved its goals. It involves analyzing data and feedback to determine if the campaign reached its target audience, influenced their behaviors, and delivered a good return on investment. This helps organizations understand what worked well and what could be improved for future campaigns. Evaluation ensures that resources are used efficiently and that the campaign’s message had the intended impact. Ultimately, it's about measuring success and learning from each effort to create better strategies moving forward.