Cambridge Analytica (controversy)

Cambridge Analytica was a political consulting firm involved in a major data privacy scandal. It collected personal information from millions of Facebook users without their explicit consent, mainly through a personality quiz app. This data was then used to create detailed psychological profiles, enabling targeted political advertising. The controversy highlighted significant concerns about data privacy, how personal information can influence elections, and the ethical use of digital data. It raised awareness about the importance of protecting user privacy online and led to calls for greater regulation of data collection practices by social media companies.