Cambridge Analytica (contextual mention)

Cambridge Analytica was a data analytics firm involved in a scandal concerning the misuse of personal information. It obtained data from millions of Facebook users without explicit consent, using this information to build detailed psychological profiles. These profiles aimed to influence political opinions and behaviors through targeted messaging, notably during election campaigns. The controversy highlighted significant concerns about data privacy, the power of social media in shaping democracy, and the ethical limits of data-driven political strategies. The scandal sparked widespread debate and led to increased scrutiny of data handling practices across tech companies.