Call tracking software

Call tracking software is a tool that helps businesses monitor and analyze phone calls from customers. It assigns unique phone numbers to different marketing campaigns, so companies can see which ads or channels are leading to calls. The software records details like call duration, caller information, and call sources. This data helps businesses understand the effectiveness of their marketing efforts, improve customer service, and optimize their advertising strategies. Essentially, it provides insight into how prospective customers are finding and engaging with the business through phone inquiries.