California Strawberry Advisory Board

The California Strawberry Advisory Board is a group funded and managed by strawberry growers in California. Its main goal is to promote and support the sale of California strawberries through marketing campaigns, research, and education. By doing so, it helps increase consumer awareness and demand for these strawberries, ensuring growers can sustain their industry. The board works on developing strategies to improve production practices, address industry challenges, and communicate the benefits of California strawberries to consumers and retailers alike.