Cadbury's Purple

Cadbury’s Purple, officially known as Pantone 2685 C, is a distinctive shade of purple that has become synonymous with the Cadbury brand. It serves as a visual identifier, evoking qualities like luxury, quality, and tradition. The use of this specific hue helps consumers instantly recognize Cadbury products on shelves, reinforcing brand identity. The color’s unique and consistent application across packaging and marketing materials ensures strong brand recognition and emotional connection with consumers, making it a powerful tool in Cadbury’s branding strategy.