C.K. Prahalad (Management Thinker)

C.K. Prahalad was a renowned management thinker and author, best known for his insights into business strategy and innovation. He emphasized the importance of understanding consumers and leveraging core competencies—unique strengths that give companies a competitive edge. Prahalad introduced the concept of "co-creation," where businesses collaborate with customers to develop products that truly meet their needs. His influential book, "The Fortune at the Bottom of the Pyramid," explored how companies can profit by serving low-income markets while also addressing social issues. His ideas have significantly shaped modern management practices and global business strategies.