C.K. Prahalad (Author)

C.K. Prahalad was a renowned business thinker and author who specialized in corporate strategy and innovation. He is best known for his ideas on how companies can succeed by focusing on underserved markets, especially the poor, through inclusive business models. Prahalad believed that businesses could drive growth and social impact simultaneously by recognizing opportunities in emerging markets and empowering local communities. His insights have influenced how companies approach global expansion, corporate social responsibility, and sustainable development, emphasizing that profitability and social progress can go hand in hand.