BWL (Betriebswirtschaftslehre)

Betriebswirtschaftslehre (BWL), or Business Administration, is the study of how organizations manage their resources to achieve goals efficiently and effectively. It covers areas like finance, marketing, management, and operations, helping businesses make strategic decisions, optimize processes, and understand market dynamics. BWL provides tools and frameworks to analyze internal functions and external factors, ensuring sustainable growth and profitability. Essentially, it aims to improve how organizations operate, compete, and adapt within their environment.