BuyTogether

BuyTogether is a feature that encourages customers to purchase complementary products simultaneously, often offering discounts or incentives. By bundling related items—like a camera with a lens or headphones with a portable player—it simplifies the shopping process and enhances value. This strategy benefits both retailers, by increasing overall sales, and customers, by providing convenient, cost-effective options. BuyTogether leverages data and product associations to recommend relevant combinations, making it easier to complete a cohesive purchase while potentially saving money.