Buyer's Role

A buyer is someone who evaluates and chooses products or services to meet their needs, often making purchases with specific goals in mind. They research options, compare prices and quality, and negotiate terms to ensure they get value for their money. Whether shopping for personal use or acquiring goods for a business, the buyer’s role involves decision-making based on budget, quality, and suitability. Their goal is to make informed choices that align with their requirements and maximize benefits while managing costs.