buyer groups

Buyer groups are segments of customers who share similar characteristics or behaviors, influencing their purchasing decisions. Businesses identify these groups based on factors like demographics, buying habits, preferences, or needs. Understanding buyer groups helps companies tailor marketing strategies, products, and services to better meet specific customer needs, ultimately improving customer satisfaction and sales. For example, a company might target young professionals interested in tech gadgets or parents seeking child-friendly products as distinct buyer groups. Recognizing these groups allows for more effective communication and a stronger connection with potential customers.