Butler's Tourism Area Life Cycle Model

Butler's Tourism Area Life Cycle (TALC) model explains how tourism destinations develop and change over time. It likens a destination's growth to a cycle with stages: exploration (initial discovery), involvement (local participation), development (organized tourism growth), consolidation (steady popularity), stagnation (peak and saturation), and potential decline or rejuvenation (renewal or decline). The model helps understand tourism's impact on places, guiding planners to manage growth sustainably and adapt to changing visitor interests, ensuring the destination remains attractive and viable throughout its lifecycle.