Business-to-consumer (B2C) marketing

Business-to-consumer (B2C) marketing involves companies promoting and selling their products or services directly to individual customers. It focuses on understanding consumer needs, preferences, and behaviors to create targeted advertising and sales strategies. B2C marketing often uses channels like websites, social media, advertising campaigns, and retail stores to reach and engage consumers. The goal is to persuade individuals to purchase by highlighting product benefits, building brand awareness, and fostering customer loyalty. Essentially, B2C marketing is about connecting businesses directly with everyday consumers to drive sales and grow the brand’s presence in the marketplace.