Business-to-Business (B2B) Marketing

Business-to-Business (B2B) marketing refers to the strategies and processes companies use to sell products or services directly to other businesses, rather than to individual consumers. This type of marketing focuses on building relationships, understanding the unique needs of organizations, and providing tailored solutions that help those businesses operate more effectively. B2B marketing often involves longer sales cycles, multiple decision-makers, and emphasizes the value and benefits of products in a professional context, such as improving efficiency, reducing costs, or boosting productivity. Examples include software providers selling to corporations or suppliers providing materials to manufacturers.