Business Strategy Theory

Business strategy theory involves planning and decision-making to help a company achieve its long-term goals. It includes analyzing the market, understanding competitors, identifying strengths and weaknesses, and selecting the best ways to create value for customers. Effective strategies guide resource allocation, innovation, and growth, ensuring the business adapts to changing environments and maintains a competitive advantage. Essentially, it’s about figuring out where to play, how to win, and how to sustain success over time.