Business Research Methods

Business Research Methods are systematic techniques used by organizations to gather and analyze information that helps decision-making. It involves identifying questions or problems, collecting relevant data through surveys, interviews, or observing, and then analyzing this information to uncover insights. These methods help businesses understand market trends, customer preferences, and operational challenges, enabling them to make informed choices, develop strategies, and improve performance efficiently. Essentially, it’s a structured way for businesses to learn more about their environment and make smarter decisions based on evidence.