Business Product Model (BPM)

A Business Product Model (BPM) is a structured blueprint that outlines how a company's products or services deliver value to customers and support business goals. It details the key components, such as target markets, core offerings, revenue streams, and operational processes. Essentially, BPM helps organizations understand and communicate how their products align with strategic objectives, enabling better decision-making, product development, and customer engagement. It serves as a roadmap for turning business ideas into profitable and sustainable products within the market.