Business Model Navigator

The Business Model Navigator is a tool that helps companies understand and innovate their way of making money. It identifies common patterns or "templates" that successful businesses use to create value and generate revenue. By analyzing these models, companies can discover new ways to improve or reinvent their business strategies. Think of it as a catalog of proven approaches—like subscription, freemium, or sharing platforms—that can be adapted or combined to develop innovative business ideas, making it easier to stay competitive and meet evolving customer needs.