Business expansion strategy

Business expansion strategy involves a company planning and implementing ways to grow beyond its current operations. This can include entering new markets, launching new products, acquiring other businesses, or increasing sales in existing areas. The goal is to increase revenue, market share, and long-term sustainability. A well-crafted expansion strategy looks at market demand, competition, resources needed, and potential risks, ensuring growth is manageable and aligned with the company's overall vision. It’s about carefully and strategically positioning the business to reach more customers and strengthen its presence.