Business Ecosystem Theory

Business Ecosystem Theory views the market as a community of interconnected organizations—including companies, suppliers, customers, and partners—that work together, influence each other, and evolve over time. Like a natural ecosystem, each participant's health and success depend on their relationships and interactions with others. This interconnected network fosters innovation, collaboration, and adaptability, allowing the entire system to thrive amid changing conditions. Recognizing these interdependencies helps businesses understand the importance of strategic partnerships, shared value, and responsiveness to external factors for sustainable growth.