business case analysis

Business case analysis is a process used by organizations to evaluate whether a proposed project or decision is worth pursuing. It involves examining the potential benefits, costs, risks, and opportunities associated with the initiative. The goal is to gather and assess relevant information to determine if the project aligns with the company's strategic goals and provides a good return on investment. Essentially, it's a structured way to justify a decision by clearly weighing the expected positive outcomes against the possible drawbacks, helping stakeholders make informed, data-driven choices.