Burhus Frederic Skinner

B.F. Skinner was an influential American psychologist known for his work in behaviorism, which is the study of how people's actions are shaped by their environment. He developed the concept of operant conditioning, where behaviors are modified through rewards or punishments. For example, if a child receives praise for good behavior, they are more likely to repeat it. Skinner also created devices, like the "Skinner Box," to study animal behavior. His ideas have significantly impacted education, psychology, and even parenting, highlighting the importance of reinforcement in learning and behavior modification.