Bundling Techniques

Bundling techniques involve combining multiple products or services into a single package offered at a combined price. This approach encourages customers to purchase more by providing value and convenience, often at a lower cost than buying each item separately. Businesses use bundling to increase sales, promote new products, or improve customer satisfaction. Common examples include cable TV packages, software suites, or meal deals at restaurants. The key idea is to create an attractive offer that simplifies decision-making and enhances perceived value for customers.