Bundling Discounts

Bundling discounts are special offers where a business combines multiple products or services and sells them together at a reduced total price compared to buying each item separately. This strategy encourages customers to purchase more by providing better value, often leading to increased sales and customer satisfaction. For example, a cable package that includes internet, TV, and phone services at a lower combined cost than purchasing each individually is an example of bundling discounts. Essentially, it benefits both the seller—by increasing sales—and the customer—by saving money.