Bundle Pricing

Bundle pricing is a marketing strategy where businesses offer a group of products or services together at a lower price than if each item were purchased separately. This approach encourages customers to buy more items, providing them with better value. For example, a fast-food restaurant might offer a meal deal that includes a burger, fries, and a drink for a reduced price compared to buying each item individually. This strategy not only increases sales for the business but also enhances customer satisfaction by making it easier and more economical to purchase multiple items at once.